Magirus Unveils 10-Point Transformation Plan

Magirus has presented its employees in Ulm and at its subsidiary sites with a comprehensive transformation plan designed to……
Firefighting foam being sprayed from fire hose - Fire Buyer

Share this article:

Magirus has presented its employees in Ulm and at its subsidiary sites with a comprehensive transformation plan designed to address changing market conditions and global growth potential.

This follows Mutares SE & Co. KGaA‘s acquisition of Magirus in January 2025 and highlights Magirus’s dedication to developing innovation, quality, and customer focus as core values of its corporate DNA.

With its transformation programme, Magirus is responding to changing customer behaviour and focusing on increasing efficiency, internationalisation, and strengthening its product and service portfolio. The company will benefit from the industrial and turnaround expertise of Mutares‘ experts.

“With Mutares, we have an experienced partner at our side who is actively supporting our transformation and investing specifically in our growth,” says Thomas Hilse, CEO of Magirus GmbH. “Together, we are shaping the future of Magirus – with a clear vision and at a rapid pace.”

Magirus has ambitious goals: By 2030, annual revenue is to rise to over €750 million and profitability is to be stabilised in the long term. The short-term focus is on significant productivity gains and the associated increase in delivery reliability. Emissions from the company’s own production are to be reduced to net zero in the same period. To achieve this, the company is focusing on energy-efficient technologies, the consistent use of renewable energies, and sustainable production standards along the entire value chain.

The entire transformation plan essentially comprises 10 points, including new national subsidiaries, expansion of production capacities and introduction of the Magirus Defense division,

With the measures it has initiated, Magirus aims to substantially strengthen its competitiveness and position the company for the future in the global market. The planned separation from its former parent company IVECO is also proceeding according to plan.

As part of the transformation process, there will be a change in management on 1 July 2025: Thomas Hilse will move to the Supervisory Board, and Fatmir Veselaj, previously Chief Restructuring Officer, will take over operational responsibility for the long-established Ulm-based company as the new CEO.

“We bear a high level of social responsibility: our products must function reliably in critical moments,” says Fatmir Veselaj, designated CEO of Magirus GmbH. “At the same time, we have a duty to support our customers at all times. With the steps we have taken, we are ensuring that Magirus will continue to be positioned as an efficient medium-sized company in the long term,”

To read more news and articles see our latest issue here.

Never miss a story… Follow us on:
LinkedIn: International Fire Buyer
Twitter (X): @Firebuyer
YouTube: @FireBuyerTV

Media Contact
Rebecca Spayne, Managing Editor, International Fire Buyer
Tel: +44 (0) 1622 823 920
Email: [email protected]

About Fire Buyer

International Fire Buyer is the leading authority in global passive and active fire content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the fire sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Katie Tracy picture

Katie Tracy

Editor

Chris Lingham picture

Chris Lingham

Group Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

NFCC's warning over firefighting water supplies. firebuyer.com

NFCC’s warning over firefighting water supplies

The NFCC wants to address water access challenges for firefighters and critical changes in emergency response.
MSA G1 City Edition SCBA. firebuyer.com

MSA Safety launches G1 City Edition SCBA

The new MSA G1 City Edition SCBA, integrates LUNAR tech for improved search, rescue, and safety in firefighting operations.
Drager Safety UK. firebuyer.com

Capability Beyond the Frontline

Drager Safety UK explains the importance of frontline support in scaling fire and rescue capabilities for complex emergency situations.
Savox Communications selected for Dutch safety regions. firebuyer.com

Savox Communications selected for Dutch safety regions

Savox equipment supports safety regions in the Netherlands to improve fire and rescue communications effectively.
Dräger appoints national resilience business development manager. firebuyer.com

Dräger appoints national resilience business development manager

Alex Dryden joins Dräger as a Business Development Manager to enhance preparedness for emergency responders and government organisations.
Big Interview - Rachael Staebell. firebuyer.com

Big Interview – Rachael Staebell

Rachael Staebell speaks on leadership and inclusion ahead of the Women in Fire conference in Texas.
Luxfer and MSA strengthen firefighting partnership. firebuyer.com

Luxfer and MSA strengthen firefighting partnership

Luxfer Gas Cylinders and MSA Safety have highlighted a longstanding partnership between the companies.
Firefighters claim victory after cuts rejected. firebuyer.com

Firefighters claim victory after cuts rejected

A firefighters’ union is celebrating after proposals to cut firefighter posts, remove fire engines and close stations were rejected.
Pierce Manufacturing Road Rally reaches halfway point.firebuyer.com

Pierce Manufacturing Road Rally

Pierce Manufacturing has announced that its 2026 Road Rally has reached the halfway stage of its multi-month tour.
Bar fire in Bangkok, Thailand kills 27. firebuyer.com

Bar fire in Bangkok, Thailand kills 27

At least 27 people have been killed after a fire broke out in a bar in Bangkok.The blaze began close to the stage area of a bar called ….
Scroll to Top