Hainsworth Technology reveals new identity with the needs of the modern-day firefighter at its core

Hainsworth Technology reveals new identity with the needs of the modern-day firefighter at its core

Hainsworth Technology has overhauled their brand in response to demand for a refreshed identity that makes a deeper connection with the modern-day firefighter.
By listening, Hainsworth Technology have not only been able to develop cutting edge fabrics that surpass international standards, but also to produce textiles that meet the specific needs of those who wear PPE daily on the frontline. The new identity aims to project this ethos and demonstrate Hainsworth Technology’s unrivalled knowledge in the market and commitment to continuous innovation.
The nine-month project included an in-depth research phase, comprising of marketplace, industry, trend and competitor research, as well as visits to supplier partners. The result is a brand-new website, refreshed literature and a series of hard-hitting animations showcasing the benefits of the product range.
Ultimately, their mission is to keep firefighters safe, and this is realised through a process coined by Hainsworth as Fibre Positioning Technology. Over the last 150 years the company has built up an intimate knowledge of the properties of different fibres and yarns, and how they must be placed, positioned and woven together to produce fabric that is stronger than the sum of its parts. This results in the highest levels of protection, comfort and quality when it is needed most.
Hainsworth Technology has always taken the time to listen to emergency personnel throughout the world, continually asking them how their roles are changing and in turn how their PPE fabric must evolve and improve. This is mirrored in the new brand, with bold, emotive head shot style imagery and quotes from firefighters and employees on their experiences with the kit.
The roll out of the new identity aims to reinforce what Hainsworth Technology has stood for since its inception; commitment to quality, dedication to the market.
www.hainsworthtechnology.co.uk

About Fire Buyer

International Fire Buyer is the leading authority in global passive and active fire content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the fire sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Chris Lingham image - Fire Buyer

Chris Lingham

Group Sales Manager

Afua Akoto picture - Fire Buyer

Afua Akoto

Marketing Manager

Read the Latest Issue

Follow us on X

Follow us on X

Click Here

Follow us on LinkedIn

Follow us on LinkedIn

Click Here

Advertise here

Reach decision makers and amplify your marketing

Advertise here

Click Here

Related News

Picture of F&G Detection Hangar - F&G Detection - Fire Buyer

Ask the Expert – F&G Detection

Eliot Sizeland, Vice President of Business Development at Fire & Gas Detection Technologies Inc., discusses the challenges of flame
Picture of foam suppressent - Photo by Perimeter Solutions - Fire Buyer

Cover Story – Perimeter Solutions

Solberg Spartan offers safer, faster fire suppression—Kurt Becker of Perimeter Solutions explains how this foam is redefining frontline
Dana Kamal

Big Interview – Eng. Dana Kamal

Ahead of the NFPA Conference and Expo Fire Buyer speaks with Eng. Dana Kamal, Director, International Business Development..
Picture of new Aico Launches New Platinum Partner Initiative - Photo by Aico - Fire Buyer

Aico Launches New Platinum Partner Initiative

Aico has announced the launch of its Platinum Partner initiative, a prestigious recognition programme designed to elevate industry
Picture of Enforcer Volterra sign - Photo by Pierce Manufacturing Inc. - Fire Buyer

Frederick County Prepares for Delivery of Electric Fire Truck

Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) business, has announced that the Frederick County, Maryland Division of
Picture of ship - Photo by Survitec - Fire Buyer

Maritime Protection Secures Record €22.7m Contract

Maritime Protection, a brand of global Survival Technology solutions provider Survitec, has been awarded a contract valued at…
Picture of Paul Haynes at Mann McGowan - Fire Buyer

Mann McGowan Strengthen Sales Team With New Appointment

Mann McGowan, manufacturer of high performance intumescent fire, smoke and acoustic seals, has announced the appointment of Paul…
Picture of Rescue Intellitech product - Photo by Rescue Intellitech - Fire Buyer

Rescue Intellitech Launches New Firefighting Equipment Solution

Rescue Intellitech has launched advanced, dual-drying cabinets for PPE which will help fire and rescue services in the UK improve…
Picture of Richard Wharram of Hochiki Europe - Photo by Hochiki - Fire Buyer

The Standards Maze: Navigating European Fire Safety Approvals

Richard Wharram, Export Sales Manager at Hochiki Europe, explains how fire safety professionals can navigate Europe’s complex approval…
Picture of WAGNER product - Photo by Wagner - Fire Buyer

WAGNER to Unveil Groundbreaking Fire Protection Solutions at FeuerTrutz 2025

At the upcoming FeuerTrutz, the leading trade fair for preventive fire protection in Nuremberg, WAGNER will showcase its comprehensive…
Scroll to Top