Taking Fireco to the next level


James Wheeler – Taking Fireco to the next level

Following a challenging 2 year period distinguished by expanding profits and sustained growth, the Fireco team are excited to announce the appointment of James Wheeler as their Chief Executive Officer. Before joining Fireco in July 2019 as their CCO, he was EMEA Business Director at ASSA ABLOY.

Fireco, based in Brighton, manufactures wireless fire door closers and retainers, notification systems, disability aid products and hygiene equipment, all designed to provide simple solutions to a range of needs: fire safety, compliance, access, ventilation and hygiene. They have recently expanded their range to include fire door installations and inspections.

“It’s an honour to lead such a creditable and respected brand as Fireco,” said Wheeler.

“Having grown hugely over the last two years, we’ll continue to focus on dynamic growth through 2022.

There’s a great deal to look forward to, especially driving Fireco into the software space and growing recurring revenue that allows for a subscription service to our customers.

We’re also developing apps to support the system user experience of our cloud-based software, InSite.

Jointly, we’ve launched our fire door services business, offering inspection, maintenance, and installation of fire door sets, approved and certified with our Dorgard and Freedor products.

I’m extremely fortunate to have such a strong team around me. Fireco really is about the people; industry experts who excel in their roles and are such a pleasure to work with.

Lastly, I’d like to thank my colleague and good friend Michelle Bussey, who has led the business for the past 5 years, who continues to lead operations, and who made this opportunity possible for me.”

With so many opportunities ahead, it’s going to be a busy time for Fireco. The team are greatly energised by the prospect of moving forwards with Michelle as COO and James as CEO.


To read more exclusive features and latest news please see our February issue here.

Media contact

Rebecca Morpeth Spayne,
Editor, International Fire Buyer
Tel: +44 (0) 1622 823 922
Email: editor@firebuyer.com

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