For the first time in HAIX’s seventy-year history, international dealers and team members gathered together for a two-day event in Croatia.
Distributors from 27 different nations across Europe, Asia and South America met for a behind the scenes glimpse of the brand, from updates on new product developments set to launch next year to an all areas factory tour.
With 1.2 million pairs of shoes supplied to customers annually, with a capacity to manufacture 10,000 pairs every day, HAIX has a worldwide reach, with 1,300 members of staff and five international branches.
The international dealer event saw initial presentations help in Zagreb, Croatia, before a visit to the factory in Mala Subotica, home to a modern production facility, which employs over 1,000 people.
Demonstrating HAIX’s continued success in the UK, distributors from a range of industries attended the event, including representatives from Arco, WorkWare and Bond Safety.
Attendees received the latest updates from HAIX, beginning with company history overview as presented by CEO Ewald Hairmerl, who explained how the brand began with him designing his own range of functional firefighting boots.
Also discussed during the event were the latest campaigns HAIX has been working on, including ‘Made In Europe’ and the commitment to a European foothold, with raw materials sourced from Europe and manufacturing only performed in the continent.
Simon Ash, UK Sales Manager, commented: “At HAIX, everything we do is created with the end user in mind, and this extends across our entire supply chain. To be able to take our key distributors from the UK to see where it all happens in Croatia was a fantastic experience. Echoing our event’s motto was ‘grow together’, we wanted to motivate our dealers and set the course for a successful 2019.”
Nick McLaren, Arco’s Category Manager for Footwear said: “This international event demonstrated why HAIX is known as a quality brand with footwear to match.
“The sophisticated manufacturing process ensures safety footwear excellence, and its ‘Made in Europe’ promise is a captivating campaign that shows its genuine commitment to quality to its customers. It was interesting to get an inside perspective of the shoe production and the brand’s plans for next year.”