First Choice Fire & Safety is North Carolina dealer

For Ferrara Fire Apparatus

Ferrara Fire Apparatus, Inc., America’s premier custom fire apparatus manufacturer, has named First Choice Fire & Safety as its dealer in North Carolina. First Choice, with President Mike Bordeaux and sales representative David English, has serviced the fire departments in the state for over two decades.


Ferrara Fire Apparatus President/CEO Chris Ferrara commented on his newest dealer, “We’ve known Mike and his team at First Choice for many, many years. He is known to his customers as a man of his word and has an excellent reputation across the state and region. Mike has his own service department to take care of vehicles sold by First Choice. Like the other dealers we’ve brought on board recently, First Choice embodies everything we are looking for in a partner: dedicated service and sales personnel who bring a passion for the fire industry.”


“We are very happy to be a member of the Ferrara team, and look forward to offering Ferrara’s full line of heavy duty fire apparatus to our customers in North Carolina,” said Mr. Bordeaux.


Ferrara Fire Apparatus manufactures a full line of fire, emergency and rescue vehicles. The company offers the Ultra, Inferno, Igniter, Cinder, Ember and Intruder custom fire chassis, pumpers, tankers, rear and mid-mount aerial ladders and platforms, rescues and incident command vehicles and high-flow industrial apparatus. A leading innovator in the industry, Ferrara takes pride in offering such firefighter safety items as the MVP Multi-Vocational Pumper, On-Site Tilt Table Testing, Cab and Body NFPA Compliant Crash Testing, Independent Front Suspension, Complete Airbag Protection, and SmartWheel steering systems. Additionally, the Ultra, Inferno, Igniter and Cinder chassis are available with the popular F-Shield corrosion protection system, which has proven extremely popular in northern climates that are concerned with corrosive materials used on winter roads.


For more information on Ferrara Fire Apparatus please contact Paul Christiansen, VP-Sales & Marketing, at 800.443.9006, via e-mail at or by regular mail at Ferrara Fire Apparatus, Inc., PO Box 249, Holden, LA 70744.


To contact First Choice Fire & Safety, call Mike Bordeaux at 1-800-753-2350 or send an email to

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