Nullifire puts innovation in a new campaign


Nullifire, the provider in smart passive fire protection, has launched a new campaign, ‘It’s All About,’ to highlight the brand’s approach.

Manufactured within the UK, Nullifire’s products have a track record of performance and compliance, with the range tested extensively and fully certified for a range of fire protection needs.

Next year, Nullifire celebrates 50 years in the industry and over the decades it has achieved a global reputation for unique and innovative products.

These are backed up by highly knowledgeable technical support and service teams, to ensure the ultimate peace of mind in the specification process, coupled with access to a highly trained approved network of installers.

In the run-up to the landmark anniversary, Nullifire is showcasing its time proven and trusted approach with the ‘It’s All About’ campaign, under the hallmarks of innovation, as well as expertise, protection and service.

Under the innovation heading, that includes a focus on its traceability technologies Optifire and Optifire+, which are unique in the industry and offer architects, specifiers, main contractors and applicators guaranteed traceability of the applied Nullifire product installed on-site.

Optifire is a unique UV technology, which is activated by exposing the product’s surface to a UV light source, to offer easy and instant product identification.

Optifire+ offers pigment technology, which is impossible to manipulate. Visible only with a specific Nullifre detector, it offers lifetime identification, remaining traceable even after a fire.

Both technologies represent an important step in Nullifire’s approach to innovation, manufacturing next-generation products that help support the increasing demands from building regulations for effective fire strategies across commercial and residential builds.

FS179 is also being featured, a unique sealant solution specifically for CPVC materials, which offers up to 120 minutes fire resistance – with the benefit of a distinct blue shade for easy on-site identification and traceability.

Nullifire’s Sales Director, Gary Pullinger, “We take the complexity out of passive fire protection by offering unique and reliable products and being at hand to help at any step of the way.

“Innovative systems such as Optifire and Optifire+ reflect the continuous investment in research and development that are the cornerstone of the brand.

“The technologies mean we can be sure, at any time after a project has been completed, that the product specified is that which is installed.”

Nullifire will also be highlighting their SC902 intumescent coating as part of the ‘It’s All About’ campaign, which enables specifiers to achieve fire protection for their steel frame projects in winter application projects.

Weather resistant in less than an hour, the innovative, high-build nature of SC902 delivers 120 minute fire protection in just one coat, enabling work to be completed on the fast track, while still achieving building fire strategy.

Its high technology formulation is also more tolerant of ambient conditions than thin film systems, and capable of curing in high humidity and low temperatures.

Nullifire is a CPG (UK) brand, along with TREMCO, Flowcrete, illbruck, Dryvit and Nudura. Together these brands cover a wide array of different construction needs and provide a wealth of complex services, support and systems that are rarely found together.


To read more exclusive features and latest news please see our February issue here.

Media contact

Rebecca Morpeth Spayne,
Editor, International Fire Buyer
Tel: +44 (0) 1622 823 922

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