On January 18, 2015 Fire Fighting Enterprises officially became FFE. Known the world over as a specialist in smoke and flame detection through its Fireray and Talentum product brands, FFE used Intersec Dubai as the platform to announce its rebrand.
"We are delighted to be making this key announcement at Intersec. Changing our name and updating our image marks an important milestone for our company and our customers," commented FFE’s managing director Mark Osborne. "We’re putting more focus on our two world-renowned product brands – the Fireray optical beam smoke detector and the Talentum flame detector."
FFE introduced the first Fireray optical beam smoke detector over thirty years ago and in 2013 integrated the Talentum flame detector range. These products protect some of the most iconic buildings in the world, including the White House, Buckingham Palace, Dubai Airport and the Al-Aqsa mosque in Jerusalem, as well as countless industrial installations worldwide. Talentum flame detectors have also been selected to protect the Bloodhound supersonic car, set to break the world land-speed record later this year.
According to FFE, over 8% of its revenues are re-invested back into R&D, developing the technologies that are at the core of Fireray and Talentum and helping to bring about new technological breakthroughs. "Underpinning everything we do is our most valuable asset, our people," says sales and marketing director Tracy Kirk. "We couldn’t do what we do without our R&D team of highly qualified engineers, a dynamic and truly customer-focussed sales and marketing team, and a UK-based manufacturing facility covering production, testing and calibration.
"Added to that is our purpose-built, on-site training space, where we offer training courses not only on the products we supply, but also on the fundamental principles of smoke and flame detection."
FFE has offices in the UK, USA, Dubai, India and China and a global network of distributors and channel partners.