IVECO MAGIRUS announces name and brand change

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Will now be known as MAGIRUS

At a press meeting in Ulm, Germany, apparatus manufacturer IVECO MAGIRUS announced this morning that it will henceforth be known as MAGIRUS as part of a rebranding exercise. The company unveiled a new logo and business strategy aimed at streamlining the business.

In a separate announcement, MAGIRUS’ parent company will change its name from Fiat Industrial to CNH as of Monday, September 30th.

 

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